The Bear family is all set to have a relaxing time at the shore-but that's before Papa Bear finds a treasure map Now Papa Bear, Brother Bear and Sister Bear are diving into the task of finding the booty. Might it be silver, gold, glittering diamonds or rubies?

?The Berenstain Bears series is extremely well-known-over 250 books total ?The Berenstain Bears series have sold 260 million copies, arguably the best-selling children’s book series ever. ?The Berenstain Bears books are the most circulated books in US Schools and Libraries ?The Berenstain Bears are now on TV! Their show airs daily on PBS. TV Guide listed it as the “Coolest Classic” in their Parents Guide to Kids TV issue. ?Throughout 2004, Mike Berenstain is appearing at 4 Target events in the major cities (LA/Chicago/NY/Boston) throughout 2004. ?The Berenstain Bears art show is traveling to various museums across the country. (started in Las Vegas, now heading to the Strong Museum in Rochester.) ?Harper is teaming with Nelvana to put together a large 3rd party marketing initiative There are sales figures from Bookscan for earlier Berenstain Bear reader titles. Bookscan only reflects sales from 2001 forward. Bookscan does not reflect life of title sales. The pub date of each title is listed in parenthesis. Berenstain Bears and the Spooky Old Tree: 24,976 (Sept. 02) Berenstain Bears and the Spooky Old Tree: 24,976 (Sept. 02) He Bear, She Bear: 25,274 (Sept. 74) Inside Outside Upside Down: 49,263 combined with board book sales (May 76) Old Hat, New Hat: 52, 769 combined with board book sales (Sept. 70)